But former TD Shane Ross, who recently wrote a biography of the Sinn Féin leader, said that, unlike in 2020, the party has not framed its campaign around the Mary Lou McDonald brand.
“Sinn Féin appears to be using Mary Lou more sparsely and whenever she appears she is often flanked by her frontbench team,” he said.
“Those like Pearse Doherty and Eoin Ó Broin are more up front and at times leaving Mary Lou in the background, it is a clear tactic.”
But Sinn Féin believes it has the strongest frontbench team and is keen to let voters see the faces of its would-be ministers at every opportunity.
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