Wales, like the UK, is working towards a legally binding net-zero emissions target by 2050, to stop contributing to climate change.
An estimated 15,000 heat pumps have already been installed across Wales – the Welsh government wants this to rise to 580,000 by 2035.
Respondents to a consultation ahead of the launch of its plans warned lack of awareness among the public about them, as well as the costs and practicalities involved were major barriers.
The strategy proposes a review of planning rules to make it more straightforward to have a heat pump put in, as well as public awareness campaigns.
UK government grants, offering £7,500 off the cost of installing a heat pump are already available, but the Welsh government said it would “identify financial and other forms of support needed”, particularly for poorer households.
It is hoped the clear focus on heat pumps will also give confidence to businesses, triggering investment in manufacturing, skills and training.
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