The iPhone 17 Pro’s orange is good — and well-timed

Apple just announced arguably its boldest Pro iPhone color ever: the new “cosmic orange” for the iPhone 17 Pro. And to my surprise, I think it looks really good.

In choosing a bold hue as its hero shade for the iPhone 17 Pro, Apple also seems to have nailed one of the season’s hottest colors. Orange showed up a lot on fashion runways earlier this year, and orange-y citrus shades were one of this summer’s color trends, according to Vogue.

And on the iPhone 17 Pro, it’s a deep orange that really pops. Based on Apple’s photos and the ones we took at the iPhone 17 launch event, you’ll definitely spot the phone on a table across the room. Thanks to the unibody aluminum enclosure, the color wraps all the way around and also shows up on the wide camera bump (sorry, plateau), while the glass section of the back of the phone has a slightly lighter hue.

Orange is also in the midst of a Taylor Swift-sized boost: Swift wore a lot of that color during the Eras Tour, and Swift’s new album, The Life of a Showgirl, is all about it: the lettering on the album cover is orange, and so are the vinyls you can preorder. And this is all before the album’s October 3rd launch date, which will surely bring a new wave for the color and seems conveniently timed as a way to help kick off fall, a very… pumpkin-colored season.

I give Apple props for making a fun Pro color; I can’t wait to see it in person. (The other two iPhone 17 Pro color options, silver and deep blue, are more muted and seem fine. Also, strangely, there’s no black option, which is probably the most “Pro” color there is.)