Pink boots at World Cup: Why are footballers wearing pink boots at the World Cup?

When manufacturers begin to design new boots – a process that can start up to two years before release – they often consult trend forecasters such as WGSN to learn which colours, themes and styles are likely to be ‘in’ when the product eventually hits the shelves.

But there are other factors as to why pink has been a hit in football.

Of course, players are far more open to wearing extravagant boots than previous generations.

But the simple reason the companies have hit upon pink is because of how it contrasts with the green of the pitch.

It stands out whether you are watching on television, at the stadium, or scrolling on your phone.

The pink boot shows up if you are looking at slow-motion clips, or watching under stadium lights.

In a nutshell – it is highly visible.

But the irony may be that, with so many manufacturers arriving at pink, perhaps it is more difficult for their designs to stand out?

This article is the latest from BBC Sport’s Ask Me Anything team.