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Wednesday , September 16 2026

New Wales football kit slammed by fans as Adidas swapped for SUDU

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Wales football fans have been left divided over the country’s new home kit, with some comparing the pattern on the red shirt to that seen on bus seats.

The new shirt was revealed on Thursday by the Football Association of Wales (FAW), which said it was “inspired by the rich tradition of Welsh double cloth weaving”.

It is the first Wales shirt produced by sportswear brand Sudu, after the FAW parted ways with Adidas after 13 years.

FAW said the reaction to football kits was “subjective”, adding it remained “incredibly proud of the creative process behind the new Cymru home kit”.

The association said the kit rejected “reused designs”, and that Sudu had worked with the association and fans “to understand the DNA of the nation”.

A “pro” version of the adult shirt costs £90, with a matching pair of shorts and socks costing a total of £136.

A replica adult shirt costs £70, while a full kit for a child including shorts and socks costs £89.

Home nations rivals England have their most expensive adult home shirt on sale for £134.99, while Scotland’s is £75.


BBC News

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