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Martha Stewart joins Snoop Dogg and Luka Modric as Swansea City co-owner

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American billionaire Martha Stewart has become the latest celebrity to join Swansea City as a co-owner.

Stewart has followed close-friend Snoop Dogg and Luka Modric in becoming a minority owner of the South Wales football club.

The 84-year-old was in attendance as the Swans beat Wrexham 2-1 last Friday, having been invited to the game as a guest of the club.

The businesswoman built her wealth in the homemaking and lifestyle industry, becoming the USA’s first ever self-made female billionaire.

Swansea’s owners have previously made it clear that they want to raise the club’s profile in an attempt to generate greater revenue, which will then allow them to invest more money in the team under profit and sustainability rules.

A statement from the club on behalf of the ownership group said:

“We are delighted to confirm Martha, who has built a long and successful career as America’s leading homemaking and lifestyle expert, has followed Snoop and Luka Modric in becoming a minority owner of our football club.

“We are very excited to welcome Martha on board, and we know experiencing Friday night’s game in-person has only increased her own enthusiasm and anticipation for being part of Swansea City.”


BBC News

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