The WDC final was watched by 3.7m people – making it Sky’s biggest audience for a non-football sporting event. As well as large viewing figures, ticket sales and social media interest have also increased.
Social media influencers have also helped drive the boom.
The Bull Hitters are four online darts content creators based in Dorset, and include brothers Dan and Bailey McNamara, originally from Tir-y-Berth in Blaenau Gwent.
“Our goal is to keep the interest in darts during the quiet period,” said Dan, 30, whose long hair and beard have earned him the nickname “Welsh Jesus”.
“Social media influencers keep the eye on the sport because when it’s not on TV fans can now watch it on TikTok and YouTube.
“Luke Littler has brought all these youngsters to the game and hopefully we can play our part in keeping them interested.”
They have created an online darts game using everyday items.
“I used to sit at the Christmas dinner table as a kid and think could I throw this carrot like a dart,” said Dan. “So we’ve made darts from carrots and household objects. I can’t use chop sticks anymore because I’ve turned them into darts”.
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