Instagram: Weddings see rise of content creators

One of Tiffany’s recent clients was Sophie Wedge, 34, who married her husband Marc, 37, at Tinder Hall in Llangollen, Denbighshire, in June.

The couple met Tiffany at a wedding fayre and booked her there and then, paying her £400 to spend eight hours at their wedding.

“I liked that it was all very free-flow, that we’d have our content within 24 hours, that we’d get a highlight reel of 60 seconds, a ‘getting ready’ reel of 50 seconds and then a five-minute reel,” said Sophie, who also paid £2,000 for a photographer.

She said she loved having photos of her wedding she could see the morning after.

“I woke up the next day, I checked my emails and I had an email off Tiffany saying ‘good morning newlyweds, here are a few snippets, just getting them all ready for you and everything will be with you by tomorrow’,” she said.

She felt having a content creator added something very different to the professional photos.

“You got to see behind the scenes and the unpolished photos – what you don’t get to see as a bride and groom that everyone else sees and I love that,” she said.

“It’s something that you can constantly look at because it is on your phone, you can share it on social media and friends and family can share it as well.”