First ever ‘Blind Barbie’ doll released by toy-maker Mattel

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The blind Barbie doll will be heading to toy shop shelves today.

It’s the latest of their line which includes the first Barbie with Down’s syndrome and aims to increase representation across its range of toys.

The company that makes Barbie dolls, Mattel, partnered with the American Foundation for the Blind (AFB) in the US, and the Royal National Institute of Blind People (RNIB), to design the new doll.

Barbie’s design contains lots of features that will not only make her more accurately reflect a blind person, but also will be interesting for children who are blind or who have low vision to play with.


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