Bhool Bhulaiyaa 3: Horror films are taking over Bollywood

Malevolent spirits, spooky zombies and vengeful witches are making a comeback to Bollywood this year, with horror films emerging as some of the biggest earners of 2024. The BBC looks at how these modest-budget films are earning impressive returns.

Earlier this month, Bollywood witnessed a dramatic showdown between the big and the not-so-big.

On one side was the star-studded high-budget action film Singham Again, and on the other, Bhool Bhulaiyaa 3, the latest instalment of a mid-budget three-part horror-comedy series by the same name.

Singham Again, which featured five of Bollywood’s biggest stars – Ajay Devgn, Akshay Kumar, Kareena Kapoor, Deepika Padukone, and Ranveer Singh – managed to pull in 1.86bn rupees ($22.05m; £17.06) worldwide in four days, according to film analytics tracker Sacnilk.

While Bhool Bhulaiyaa 3, which features the relatively young and new Kartik Aryan, earned slightly less in the same period (1.63bn rupees), its smaller budget meant that its performance was even more impressive

The film brings back Aaryan, who also featured in the second part, as a conman exorcist who is hired by a royal family to purge their palace of an evil spirit.

Packed with adventure and hilarity, the film’s racy plot has been drawing audiences to theatres in droves.

The film’s success marks a continuation of a new trend in Bollywood, where horror and horror-comedy films – once relegated to the fringes – are now leading the box office.

The trend began with Shaitaan, a psychological horror film starring Ajay Devgn, which earned over $25m worldwide despite a modest budget. Following that, Munjya and Stree 2: Sarkate Ka Aatank continued the success, with the latter becoming the highest-grossing Hindi film of 2024, grossing over $103mn.

The film, Stree 2: Sarkate Ka Aantank, set in the fictional town of Chanderi, features the mysterious Stree, who once targeted patriarchal men, now facing off against a monster that abducts free-thinking women.

The film sold out shows for months while other major Bollywood productions struggled to find an audience.

The industry has gone through through a slump post the Covid-19 pandemic, with most films tanking at the box-office, trade figures show.

What’s interesting is that a lot of these horror films did not receive glowing reviews – in fact, some critics have criticised the films for their “lousy” plotlines.

Yet their back-to-back successes seem to have given Bollywood a new lease of life.