Anant Ambani and Radhika Merchant: The Indian wedding turning heads around the world

How much is too much?

That’s the question many in India are asking as the months-long wedding festivities for the youngest son of Asia’s richest man enter their final phase.

The celebrations are expected to culminate this weekend when Anant Ambani, the youngest son of Reliance Industries chairman Mukesh Ambani, ties the knot with Radhika Merchant, daughter of pharma tycoons Viren and Shaila Merchant.

There have been four months of lavish events leading up to the wedding itself. All the glamourous outfits, stunning jewellery, fairytale-like decor and rare performances by Indian and global stars have been the focus of much public attention.

“It is nothing short of a royal wedding,” says writer and columnist Shobhaa De. “Our billionaires are the new Indian maharajahs. Their shareholders expect nothing less than a mega extravaganza.”

Indians “have always loved pomp and pageantry – just like the British”, she says, adding that “the scale [of the wedding] is in keeping with the Ambani wealth”.

But the hullabaloo around the wedding has drawn as much ire as public fascination. Many have criticised the opulence and the sheer magnitude of wealth on display in a country where tens of millions live below the poverty line and where income inequality, external is extreme.

“[The wedding] can easily be seen as a kind of a mockery, a sort of blindness to the reality of the country at one level. At another level, however ridiculous this might be, it is still in keeping with the grossly distorted, almost grotesque bloating of Indian weddings in the last decade or so,” writer and commentator Santosh Desai tells the BBC.

“It is part of a larger shift that is taking place. A generation or two ago, wealth was spoken of in whispers. Today, wealth must speak as loudly as possible. Even then, the scale of this wedding makes it an outlier.”