
Take a step back and, whether we like it or not, we can all see what is happening with all the ins and outs at Newcastle. Whatever statements come out of the club, it is clear the landscape has changed.
It is a changing football club – in terms of its owners’ aims and ambitions and their transfer strategy, which all seem massively different to the way they were even three years ago.
Back then the sky seemed to be the limit, and the talk was about competing with the very best.
Now, the approach seems to be to sell their best players and replace them with younger, hungry and up-and-coming prospects. If it was that easy to do it successfully and still compete at the top of the table, then everyone would do it – but it isn’t.
The club’s spending always had to comply with the Premier League’s profitability and sustainability rules but it still felt like the plan was to battle it out for silverware every season.
Go back to the summer of 2023, when Newcastle had just finished fourth and added Tonali, Harvey Barnes and Tino Livramento to a squad already containing Isak, Gordon and Bruno.
It felt like they were ready to challenge for everything, and capable of beating everyone. Howe had made them a horrible team to play against, in the nicest possible way.
Three years on, much of that team has gone and now the manager has too, but it is the whole model which feels the most different.
The goalposts have moved massively from where the club said they wanted to get to, compared to where they are now.
When we won the Carabao Cup, I was hoping it was just the start of something very special, but it seems a lot has changed since then.
Alan Shearer was speaking to BBC Sport’s Chris Bevan.
Source link
Khamrah by Lattafa for Men - 3.4 oz EDP Spray
4% OffGhost Sweetheart Eau de Toilette | Pineapple, Jasmine and Sandalwood | Perfume for Women 50 ml
50% OffMarc Jacobs Dot Eau De Parfum for Women, 100 ml
42% OffTed Baker W Eau de Toilette for Her, Fig Leaf, White Peony and Violet Top Notes, Pink Orchid and Raspberry Middle Notes, 75ml
£11.77 (£15.69 / 100 ml) (as of 30/07/2026 04:04 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Ted Baker Woman Pink Eau de Toilette Spray Floral Green Feminine Fragrance, Opening Notes are Fresh Peach, Bergamot and Tangerine with Warm Musk, Vanilla and Vetiver Base, 100ml
11% OffVera Wang Princess Eau de Toilette - 30 ml
Choco Musk 50ml Eau De Parfum for men and women | Chocolate Musk by Jannat Aromas
17% OffChristina Aguilera Signature Eau de Parfum (50ml) Floral, Fruity & Exotic Scent, Luxury Fragrance for Women
9% OffCalvin Klein - Eau De Toilette CKIN2U - Calvin Klein Women, Ladies Perfume, Women's Perfume, Calvin Klein Perfume, Calvin Klein One - 150 ml
5% OffJimmy Choo Flash Eau de Parfum, 60 ml (Pack of 1)
3% OffFruit of the Loom Men's Heavy T Shirt, White, XL UK
28% OffATNKE LED Lighted Beanie Cap,USB Rechargeable Running Hat Ultra Bright 4 LED Waterproof Light Winter Warm Gifts for Men and Women/Pink
Now retrieving the rating.
17% OffMen's 1/4 Zip Pullover UK Sale Clearance, Fleece Sweatshirt Casual Jumper Long Sleeve T-shirt Top Stand Collar Sweater Plain Pullover Sports Leisure Workwear Quarter Zip Sweater Lightweight Jumpers
Now retrieving the rating.