Wrexham’s summer transfer net spend among Europe’s elite

For all of the talk around the club’s hefty outlay, few could argue that they have not operated in prudent fashion – with the captures of free agents Josh Windass and Danny Ward representing smart business.

Seven of their 13 summer signings have featured at international level and six have played Premier League football.

This is also a club that has raised its profile worldwide thanks to the marketing nous of their savvy owners, which in turn has seen them generate the type of revenue that is the envy of many clubs below, around them and even of some higher up the food chain. This will only improve further this season with the increased exposure in the second tier.

Further down the line, the club will open the redeveloped Kop Stand at their iconic home to take their stadium’s capacity from little more than 10,000 to just over 18,000 – which will help boost revenue even further amid a constant scramble for match tickets at the north Wales venue.

They also acquired additional investment from the Allyn family – who owned Welch Allyn, Inc., a renowned-medical device company – in October last year.

So given their astonishing track record since officially taking charge in February 2021, it would be difficult to question the ambition or knowledge of Reynolds and McElhenney, along with the advisors to the Hollywood pair, given the unprecedented success they have brought to the club.