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Swansea City: Andy Coleman hails ‘new era’ as takeover completed

He added that the success of Swansea’s “player-trading model” will be a “really important component” in any future progress, with data analysis a key aspect of the club’s approach alongside scouting.

“We have a recruitment team of 15, 16, 17 now – growing daily,” Coleman said.

“They try to give us the best opportunity to discover the next Ronald, the next Goncalo Franco, the next Eom Ji-Sung, so we can get a leg-up on the competition in the Championship.”

In statement issued by the club, Cravatt said he was “thrilled” to be involved in an “exciting new chapter” for Swansea.

“Each of us in the ownership group have built and run successful businesses from the ground up,” he said.

“We have seen first-hand the immense value in creating the right culture led by dedicated teams making data driven choices.”

Fellow director Morris, the co-founder of Capital One, said he wanted to ensure Swansea are successful “for generations to come”.

“While I’m based in the United States, my roots are in Wales and my Welsh heritage is an important part of my life,” he added.

Cohen said: “I have been fortunate to build and lead businesses that have put a high performing, entrepreneurial culture at the core of their operating models.

“I am looking forward to working with Andy and the team to take Swansea City to new heights.”

Paul Meller, who represents the Supporters’ Trust on Swansea’s board, said he was “delighted” by the ownership change.

Coleman, meanwhile, says the search for a replacement for Paul Watson, who left his role as Swansea’s sporting director last month, is ongoing.

On Watson, who was criticised by fans during his 16-month spell in Wales, Coleman added: “Look, I don’t talk on HR matters. I wish Paul nothing but the most success moving forward.

“I am sure he is going to do great, but we’re looking forward now and my job is getting the next sporting director, or role in that space, right so that we can be proud of that.”


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