Surrey brand accuses Aldi of copying frozen cheesecake product

He said he was trying to find positives, which included building more awareness of the product category.

“I knew there would be someone trying to copy the product at some point as it’s the nature of the beast, but I feel violated because we’re a small company,” he said.

In 2022, Marks & Spencer and Aldi reached a settlement in a trademark dispute over caterpillar cakes.

M&S had accused the German discounter of copying its Colin the Caterpillar cake with its own Cuthbert the Caterpillar cake.

Shortly after, Aldi was also locked in a legal spat with M&S over bottles of gin that light up.

Aldi is the UK’s fourth largest supermarket chain with more than 1,000 stores and 45,000 members of staff.

Meanwhile, Pleese employs five people.