Sonos confirms tariffs will increase its prices this year

Conrad:

With respect to our operations, like many companies, the most significant near-term challenge has been the uncertain tariff environment. As a reminder short of a few accessories, and our passive speaker partnership with Sonance (I think this is what he said?) we do all of our us-bound manufacturing in Vietnam and Malaysia.

We talked last quarter about the contingency planning we underwent to minimize the effects of terrorists on our business, while also doing what we can to limit the downstream impact to our customers. Last week’s news, the tariff rates we were subject to going forward, appeared to be 20 percent for Vietnam and 19 percent for Malaysia.

We continue to work closely with our contract manufacturers and our Channel Partners to share tariff costs, though it has become clear that we’ll need to raise prices on certain products later this year. As these pricing changes land, we’ll monitor consumer behavior closely as well as competitive Trends across our categories and will make adjustments in collaboration with our Channel Partners, when and if necessary, to ensure we’re exploring every opportunity to optimize our respective top and bottom lines.