According to Gwenno Jones, who specialises in digital marketing, all parties are using platforms to target people of all ages.
With more than 80% of the population of the UK on social media, she believes they are able to use them to reach a majority of people.
“On average, we spend one to two hours a day online, so there is an opportunity to reach people frequently throughout the day in a way that’s very familiar to them,” she said.
“[You have] Facebook, Instagram, TikTok, X, and the reason they [the parties] use so many is that each one attracts an audience that’s slightly different. TikTok for younger people and Facebook for people a bit older.”
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