Pinterest is prompting teens to close the app at school

Pinterest is testing a new pop-up prompt it will display to minors in the US and Canada during school hours, encouraging them to close the app and turn off notifications until the end of the day.

“Focus is a beautiful thing,” the prompt says. “Stay in the moment by putting Pinterest down and pausing notifs [sic] until the school bell rings.”

The pop-up will only appear to minors aged 13 to 17, and only between 8AM and 3PM, Monday to Friday. It’s a large-scale test, which Pinterest says will reach “millions” of school-age users. It claims to be the first tech company testing this sort of “proactive” feature to help students focus, after CEO Bill Ready announced support for the Kids Online Safety Act and phone-free school policies.

New York is close to implementing a statewide ban on phone use during the school day, and several other states already have policies limiting or prohibiting phone use. In Europe, countries like Denmark and the Netherlands have already banned phones in schools and France recently announced that teens will have to lock their phones away while at school from the next academic year.

Pinterest has also announced a $1 million grant to the International Society for Technology in Education (ISTE) to “support school leaders in creating a healthy digital culture in their schools.” The money will fund task forces across 12 US school districts to develop policies that “improve students’ digital wellbeing.”

“At Pinterest, we believe that schools can take advantage of all that technology has to offer students, while minimizing the harms and distractions,” said Wanji Walcott, Pinterest’s chief legal and business affairs officer. “Tech companies need to work together with teachers, parents, and policymakers to build solutions that ensure in the hands of our students, smartphones are tools, not distractions.”