Tourism NI chief executive John McGrillen said the results were “exceptional, especially given the tough economic climate and the increased levels of competition from other destinations”.
He added other factors driving growth include investment in new visitor experiences, and increased marketing and promotion in the Republic of Ireland.
The Republic of Ireland was for many years a difficult market for Tourism NI, as the legacy of the Troubles meant it was a challenge to attract people north of the border.
“Our research shows that every part of NI is benefiting from this investment and the very strong growth in visitor numbers and spend which has resulted from it,” Mr McGrillen added.
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