Meta Reportedly Developing Oakley Smart Glasses For Athletes

Meta is reportedly preparing to launch a pair of Oakley smart glasses as soon as later this year. According to a new Bloomberg report, Meta plans to expand its AI-powered eyewear lineup beyond its existing partnership with Ray-Ban. The report states that the new glasses will be based on Oakley’s Sphaera model, which is designed for athletes like runners and cyclists, and would feature a camera positioned closer to the center of the frame for improved capture.

A representative for Meta did not immediately respond to a request for comment.

Oakley is part of Luxottica, which also owns a portfolio of high-end fashion eyewear brands, including Ray-Ban, suggesting Meta could further expand its smart glasses offerings across additional brands in the future.

These efforts aim to strengthen Meta’s position in AI, as well as in augmented and virtual reality, where the company has invested heavily for years despite lagging consumer adoption.

Like Meta’s Ray-Ban collection of smart glasses, the Oakley version is expected to offer similar features, including AI tools and the ability to take photos and videos and interact via voice commands. However, this model will not include a display, the report said.

At the same time, Meta is reportedly developing a more advanced pair of smart glasses, codenamed “Hypernova,” which will feature a built-in display to show notifications from its smart assistant. This model, expected to launch later this year, may also include temple controls on the frame and may ship with a wrist strap that enables additional controls.

The report also states that Meta is considering launching new wearable devices, including watches and earbuds with built-in cameras that analyze the surrounding environment in real time. 

Both products would be part of the broader push to integrate AI more deeply into consumer devices and better compete with the Apple Watch and AirPods. Bloomberg also reports that Apple has explored adding cameras to its own earbuds.