Some of Britain’s biggest media companies have written to the government to warn of their “deep concern” about the BBC’s plan to introduce advertising in podcasts for some listeners in the UK.
The letter was sent to Culture Secretary Lucy Frazer by 20 companies including broadcasters ITV and Sky, commercial radio giants Bauer and Global, and podcast producers Goalhanger, co-founded by Gary Lineker.
“The BBC has vast funds to create content for its audiences and is not driven by commercial success, but instead by a mandate to act in the public interest, to inform, educate and entertain,” they wrote.
“The impact of it extracting audio advertising funds from the nascent UK podcasting market would be disastrous, especially for the numerous small independent podcast producers.”
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