Liverpool: The Jeff Bezos factor – unpicking puzzle of Liverpool’s potential investors

For now, Liverpool supporters are left with more questions than answers.

Since completing its takeover of the club in October 2010, Fenway Sports Group, then known as New England Sports Ventures, has established itself as a steady and reliable custodian.

The American ownership group has overseen sustained success on and off the pitch, with Liverpool winning two Premier League titles, the Champions League, FA Cup, League Cup, Super Cup and Club World Cup since 2019.

Therefore, the prospect of new investors, and potentially new ideas and approaches, inevitably raises questions, particularly if they are entering elite-level sport for the first time.

Liverpool supporter Neil Atkinson, CEO of The Anfield Wrap, told BBC Sport that questions “should be asked whenever anyone is interested in paying money for an involvement in any Premier League club”.

He said: “What is in it for these very, very wealthy individuals, for whom Liverpool‘s yearly turnover, not profit, which is rare for Premier League clubs, would barely make a dent?

“The ‘why’ won’t be one thing or the same across the board. Part-ownership in four or five sports across the globe could have been deemed to have more value for the Mittal family than partnerships, for instance. At least here you still hold the value of the asset.

“However, as long as everyone keeps asking the ‘why’ at such an expensive price point, then we will hopefully understand the motive more at some stage.”

Almost four years after FSG explored the possibility of selling the 20-time English champions, the prospect of new investors raises the question of whether this could be part of a longer-term strategy towards an eventual exit from Anfield.