The new Anfield Road Stand opened during 2023-24 and a higher number of competitive games at the stadium contributed to a £22m increase in matchday revenue to £102m.
Despite the increase in revenue, administrative costs rose by £38m to £600m, which was mainly related to salaries and overhead costs.
The club said that, over the past eight years, matchday costs have risen by nearly 80%, while staff costs have increased by 86% to £386m since 2018.
“Operating a financially sustainable club continues to be our priority and, with the continued increase in costs, it’s essential to grow income streams year on year to maintain financial stability,” said Jenny Beacham, the club’s chief finance officer.
Liverpool, now managed by Arne Slot and currently top of the Premier League with a 13-point lead over Arsenal, generated 1.5bn social media fan engagements and added a record 37m followers to its social channels.
According to Brand Finance’s 2024 report,, external they have the strongest brand of any Premier League club.
“The global appeal of this football club continues to be phenomenal and is the underlying strength and opportunity we have for continued growth,” Beacham added.
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