
It’s easy to think about AI as a sort of existential battle between human and machine. Maybe it will be, someday, in a Skynet sort of way. But there are also lots of people trying to figure out how to use AI not as a replacement for human creativity and thinking but as a tool meant to augment those things.
Sari Azout is one of those people. She’s the founder of Sublime, a platform dedicated to curation, creativity, and ideas. Sublime is all about taste, which makes it slightly surprising that there’s a huge amount of AI powering the way it works. But to Azout, it all makes sense.
On this episode of The Vergecast, the second in our two-part series on how developers are using and building AI into their products, Azout explains how she’s bringing AI to Sublime without changing what makes it human. She talks through the platform’s discovery options, the importance of good data, how humans and AI make connections together, and much more. She also walks us through Sublime’s latest tool, Podcast Magic, which is pretty much AI models all the way down.
Azout also explains how she’s using AI in her own life, both as a productivity tool and as a creative partner. She has some reservations about the way AI might develop, and what it might mean as we rely on it for ever more of our lives, but she’s confident there’s a balance that can work.
If you want to know more about everything we discuss in this episode, here are some links to get you started:
Khamrah by Lattafa for Men - 3.4 oz EDP Spray
4% OffGhost Sweetheart Eau de Toilette | Pineapple, Jasmine and Sandalwood | Perfume for Women 50 ml
50% OffMarc Jacobs Dot Eau De Parfum for Women, 100 ml
42% OffTed Baker W Eau de Toilette for Her, Fig Leaf, White Peony and Violet Top Notes, Pink Orchid and Raspberry Middle Notes, 75ml
£11.77 (£15.69 / 100 ml) (as of 10/07/2026 03:55 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Ted Baker Woman Pink Eau de Toilette Spray Floral Green Feminine Fragrance, Opening Notes are Fresh Peach, Bergamot and Tangerine with Warm Musk, Vanilla and Vetiver Base, 100ml
11% OffVera Wang Princess Eau de Toilette - 30 ml
Choco Musk 50ml Eau De Parfum for men and women | Chocolate Musk by Jannat Aromas
17% OffChristina Aguilera Signature Eau de Parfum (50ml) Floral, Fruity & Exotic Scent, Luxury Fragrance for Women
9% OffCalvin Klein - Eau De Toilette CKIN2U - Calvin Klein Women, Ladies Perfume, Women's Perfume, Calvin Klein Perfume, Calvin Klein One - 150 ml
5% OffJimmy Choo Flash Eau de Parfum, 60 ml (Pack of 1)
3% OffFruit of the Loom Men's Heavy T Shirt, White, XL UK
28% OffATNKE LED Lighted Beanie Cap,USB Rechargeable Running Hat Ultra Bright 4 LED Waterproof Light Winter Warm Gifts for Men and Women/Pink
Now retrieving the rating.
17% OffMen's 1/4 Zip Pullover UK Sale Clearance, Fleece Sweatshirt Casual Jumper Long Sleeve T-shirt Top Stand Collar Sweater Plain Pullover Sports Leisure Workwear Quarter Zip Sweater Lightweight Jumpers
Now retrieving the rating.
£5.88 (as of 12/11/2025 00:52 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)