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Gowerton: Greggs and Motley crew battle it out over pies

“You do have to back yourself.”

That’s the message from independent pie and coffee shop owner Billy Howes, three months after bakery giant Greggs opened next door.

“I had a conversation at the time with a guy who opened a hardware store and then Screwfix opened next to him,” recalled Mr Howes who runs Motley Pie & Coffee in Gowerton, Swansea.

“He spent months panicking but he said it sent business through the roof because it brought more trade.

“He said, ‘don’t worry, it’s going to be good’. Sales-wise, we are trending in the right direction,” said Mr Howes, 29, from Llanelli.


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