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General Election 2024: Campaign is one long ghost train ride

During that time, Alliance also capitalised on a lack of a functioning government at Stormont.

Its message of dysfunctional politics and the need for reform played well on the doorstep with a frustrated electorate.

This time that message might be harder to sell as the assembly is up and running during a general election campaign.

That hasn’t happened in almost ten years.

There is also no oven ready narrative for Sinn Féin to build a campaign around.

Despite pushing the message of strong leadership and change, the party is still smarting from the momentum-sapping election result in the Republic.

That has left us with a low-key election campaign so far though as we know it only takes a moment to change course and we still have two live TV leaders’ debates in the next week.

Uppermost in their minds will be to avoid any mistakes which could be used by others to drive their voters to the polls.

What lies around the next corner could make or break their election.


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