How Coventry Market became a CBeebies TV set

Coventry Market’s fruit and vegetable stalls, fish counters and busy walkways have become an unlikely TV set.

Cameras are rolling among shoppers and traders as local children explore unfamiliar foods for a new CBeebies series.

I Can Taste It aims to help three to six-year-olds build confidence in trying different foods through sight, smell, touch, sound and taste.

Presented by Aaron Roach Bridgeman and puppet co-host Zesty, the programme is being filmed at the market, which producers say offers children an authentic environment in which to learn about food.

“It’s important that children see themselves represented in real places with real people,” said Dom Sant, founder of Common Story, the Leamington Spa-based company behind the series.

He said the market’s atmosphere, variety of stalls and sense of community made it the perfect location.