Liam Williams, creator of BBC comedy Ladhood, told Broadcast the job ad was “depressing”.
Jack Rooke, creator of Channel 4’s comedy Big Boys, said ITV was “neglecting to realise their most successful scripted projects have always been born out of real life human experience”.
He said: “Recent hits like Mr Bates Vs The Post Office and long running soaps like Coronation Street have quite literally shaped, reflected and changed our society, and they are shows built by real life writers, creating characters we have loved for decades.
“That is what ITV have always been good at. ITV and their channel executives should be further investing in creative writing talent to continue developing mainstream stories for audiences, as opposed to cost-cutting in de-humanising ways.”
A spokesperson for ITV said: “At ITV we are using AI tools to enhance and expand our creative and production processes.
“While nothing can replace the human creativity of our teams, we are exploring how GenAI can help our staff to work more efficiently and creatively and optimise our content for viewers.”
Source link
Views: 0
Khamrah by Lattafa for Men - 3.4 oz EDP Spray
4% OffLaunched by the design house of Lattafa This aromatic spicy fragrance has a blend of cinnamon, nutmeg and bergamot, dates, praline, tuberose and mahonial, vanilla, tonka bean, benzoin, myrrh, amberwood, and akigalawood It is suitable for all skin typ... read more
Choco Musk 50ml Eau De Parfum for men and women | Chocolate Musk by Jannat Aromas
17% OffTop Notes: Vanilla, warm Spicy, chocolate Middle Notes: Powdery, sweet, musky Base Notes: Woody, cacao, cinnamon, amber
Ghost Sweetheart Eau de Toilette | Pineapple, Jasmine and Sandalwood | Perfume for Women 50 ml
50% OffSoft and Romantic: Ghost sweetheart eau de toilette is an enchanting fragrance designed to embody the fresh, spontaneous spirit of sweet, new love Feminine and Sensual: This modern amber floral perfume is perfect for the young, romantic woman, offeri... read more
Marc Jacobs Dot Eau De Parfum for Women, 100 ml
37% OffFragrance from the designer house of Marc Jacobs An eau de parfum for women A divine scent 100 ml bottle Base notes of Driftwood, vanilla, musk
Christina Aguilera Signature Eau de Parfum (50ml) Floral, Fruity & Exotic Scent, Luxury Fragrance for Women
£13.00 (£26.00 / 100 ml) (as of 07/11/2025 00:09 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Floral, oriental scent Notes of Night Blooming Jasmine, Turkish Rose Feminine, elegant, unforgettable Fragrance for her Christina Aguilera fragrance collection
Jimmy Choo Flash Eau de Parfum, 60 ml (Pack of 1)
3% OffAn Eau De Parfum for women 60 ml bottle Long lasting fragrance All skin types
Versace Blue Jeans Eau De Toilette for Men, 75 ml (Pack of 1)
£16.00 (£21.33 / 100 ml) (as of 07/11/2025 00:09 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Youthful fragrance Size: 75ml Gender: Male
Afnan 9 PM For Men Eau De Parfum, 100ml
A provocative fragrance that exudes confidence, sensuality, and sophistication. Crisp top notes of bergamot, lavandin, cinnamon, and apple create an invigorating introduction. Middle notes of muguet and orange blossom add depth and elegance to the co... read more
Ted Baker Woman Pink Eau de Toilette Spray Floral Green Feminine Fragrance, Opening Notes are Fresh Peach, Bergamot and Tangerine with Warm Musk, Vanilla and Vetiver Base, 100ml
£13.99 (as of 07/11/2025 00:09 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Fruity Perfume for Women: Opens with peach, apple & bergamot, blooms with jasmine & lily, settles into musk & vanilla. Luxury Designer Perfume: Designer perfume for women with a refined, elegant scent that elevates your senses. Long-Lasting Eau de To... read more
Ted Baker W Eau de Toilette for Her, Fig Leaf, White Peony and Violet Top Notes, Pink Orchid and Raspberry Middle Notes, 75ml
3% OffElegant Womens Perfume: A fragrance for women that blends floral and fruity notes, suitable for daily wear or special occasions Floral & Fruity Notes: Top notes of fig leaf, white peony, and African violet, with a heart of pink orchid, cassis, and ra... read more
Fruit of the Loom Men's Heavy T Shirt, White, XL UK
29% OffFruit of the Loom Men's Heavy Cotton Short Sleeve T-Shirt Regular fit crew neck collar Machine washable at 30°C Quantity per pack: five
ATNKE LED Lighted Beanie Cap,USB Rechargeable Running Hat Ultra Bright 4 LED Waterproof Light Winter Warm Gifts for Men and Women/Pink
17% OffVISIBILITY & SAFETY:You can adjust the brightness by pressing the button. There are 3 modes for you to choose the most suitable brightness. It can last up to 6-8 hours in the lowest level, 4 hours in medium level and 2 hours in the highest level. USB... read more
Men's 1/4 Zip Pullover UK Sale Clearance, Fleece Sweatshirt Casual Jumper Long Sleeve T-shirt Top Stand Collar Sweater Plain Pullover Sports Leisure Workwear Quarter Zip Sweater Lightweight Jumpers
£5.88 (as of 06/11/2025 23:11 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)✤✤【Best Services】: We are a company focused on providing quality clothing, service and quality are trustworthy, If you have any questions, Please contact us in time, We will provide the best customer service, and do our best to give you a satisfactor... read more
Crevice Cleaning Brush, Bathroom Tile Groove Gap Cleaning Brush,Premium Crevice Cleaning Tool Aluminum Support with 15° Angle Magic Brush, Thin Brush for Home Kitchen
19% Off【Crevice Cleaning Brush Material】 Hard-Bristled Cevice Cleaning Brush is ultra-fine PET bristles that are much harder than a toothbrush, the Gap Brush can deep into cracks as well 【Gap Cleaning Brush】They have a long and thin handle, so these Grout C... read more
My Orders Recent Orders Placed By Me Oversized Hoodies for Women UK Clearance Casual Loose Fit Long Sleeve Sweatshirts with Pockets Plus Size Solid Color Drawstring Ladies Jumpers Size 22 Clearance
£6.79 (as of 06/11/2025 23:08 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Stylish oversized hoodie for women in the UK, designed with a relaxed fit and casual flair for everyday fashion, ensuring comfort and modern appeal in any setting. Features long sleeve tops for women, crafted with lightweight fabric to provide breath... read more
Sale Clearance Earrings Women’s 925 Sterling Silver Stud Cubic Zirconia Ear Studs One Pair Cubic Zirconia Earrings Gifts for Mother's Day
£4.99 (as of 06/11/2025 23:08 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Earrings Women’s 925 Sterling Silver Stud Cubic Zirconia Ear Studs One Pair Cubic Zirconia Earrings Gifts for Mother Day Gift Box IGLondon UK Brand : Yameli Product type: EARRING Silver sterling silver hoop earings for womens 10mm 10mm silver sleeper... read more
