Could Norwich housing estate swing general election?

The National Centre for Social Research, external (NCSR) has published a UK-wide constituency map, external profiling the type of voter most likely to be found in each seat.

It identifies six key social groupings, which broadly speaking run left to right: urban progressives, soft-left liberals, apolitical centrists, middle Britons, well-off traditionalists and left-behind patriots.

Its data shows Norwich North is composed largely of middle Britons, which NCSR describes as a “typical British voter”.

They are generally middle aged or above, two thirds own their home, most live in small towns, do not have a party allegiance, and tend to follow the national trend.

But Lovisa Mellor, who led the NCSR data mapping research, said such seats can be shifted by “an influx of commuter populations” which “tend to be urban progressives and soft-left liberals”.

She added that while this is not a new phenomenon in the East of England, “in marginal constituencies, such shifts over time can tip the scales”.