Bottomless brunch: ‘How we stay responsible as popularity grows’

Ms McNally added Haymarket had measures in place to ensure it ran bottomless brunches responsibly.

“We have obviously watched our guidelines and watched for the guidance on what to do,” she said.

There is a 90-minute time limit for bookings, customers can have one drink at a time and drinks are served with food.

Non-alcoholic packages are also available – and some sittings include live entertainment or karaoke.

“It’s table service only so you have a server. It’s nice for the customer because you get a rapport with the server, they get to know you,” Ms McNally said.

“But they also see how many drinks are going to the table and they can make sure we run as responsible liquor licence holders.

“If you appear to be intoxicated we will stop serving you.”

Haymarket’s bottomless brunches are pre-booked online and the terms and conditions are clearly specified on the website.

“The alcohol doesn’t just keep coming, it’s not unlimited and that’s clearly stated,” Ms McNally added.

She said bottomless brunches attracted a “slightly different crowd” and were important for the industry after the Covid pandemic and the cost-of-living crisis.