Asda to put more staff on checkouts as self-service reaches limit

It said when it took the decision late last year that “we believe colleagues serving customers delivers a better customer experience”.

Supermarket shoppers previously told the BBC about their issues with self-service tills.

“I am severely sight impaired – registered blind – so, self service tills are a non-starter,” Pennie Orger said. “My guide dog is clever, but not that clever.”

The tills can also be an issue for deaf shoppers who can’t rely on the self-checkouts verbal instructions.

Michael Gleeson, Asda’s chief financial officer, said that a threshold had been reached in terms of how many self-checkouts it feels works well.

“I think we have reached a level of self-checkouts and scan and go where we feel that works best for our customers, and we feel we’ve got the balance just about right.

“We have invested additional hours in manned checkouts and that’s been within the existing physical infrastructure [of the stores],” Mr Gleeson said.

He added that the move is not about more checkouts but said “it’s more colleagues on checkouts”.