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Thursday , September 17 2026

Abbie Eaton: ‘I love motorsport, but it is quite broken’

She spent hours cold-calling companies to see if they would sponsor her.

“I was obsessed. If I was being driven somewhere on the motorway, I’d be looking at the names on trucks, then I’d be researching them, trying to find some like-minded individuals who were into the sport or view it as an option for their company,” she says.

“I taught myself Photoshop and would mock up liveries with their company colours on.”

Her experiences have helped shape the philosophy of her team, Rebelleo Motorsport, which she founded with an investor. They are hoping to raise money to encourage more people from diverse backgrounds into the sport.

“We love motorsport, but we realise it is quite broken,” Eaton says.

“It’s very, very expensive to get into. That means it’s not accessible to the majority of the population.

“We want to give money to other drivers, aspiring mechanics, engineers, so they can come and work with us as their first step on the ladder in motorsport.

“I’m really passionate about it. I want to give back and make the sport that I love more accessible.”


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