You must watch this amazing presentation about a bespoke McDonald’s mural

I know there’s a lot to do on the internet, but you really should stop what you’re doing and watch this 19-minute talk about a bespoke mural that once lived inside a McDonald’s.

The talk, given by Cabel Sasser of Panic at XOXO Fest 2024, was filled with silliness and deep dives down unexpected rabbit holes. (I’d expect nothing less from the founder of Panic, the company behind whimsical things like the Playdate handheld and Untitled Goose Game.) Much of the presentation is about the little-known artist behind the mural, the late Wes Cook, who also made some incredible designs that exist in real theme parks. It’s fascinating to learn so much about Cook, and the ending of Sasser’s speech is just fantastic.

Every minute of the speech is worth it; seriously, take the time to watch this so you can see what happens for yourself.

Oh, and here’s an image of the mural, if you’re curious.