A new independent company owned by clubs which has taken over the top two tiers of English women’s football can elevate the game to “unprecedented levels”, says its chief executive.
Women’s Professional Leagues Limited (WPLL) now controls the Women’s Super League and Women’s Championship, and says it will create a “new era” for the sport.
WPLL – which was known as NewCo before the deal was done – will be led by former Nike director Nikki Doucet, who said English women’s football has had “unprecedented growth”, but can go further.
Doucet said: “We are fiercely committed to building on this momentum by creating a thriving landscape which prioritises the welfare and development of players, fosters and excites a vibrant fan community, and nurtures the sport’s growth.”
With the change of ownership now complete, BBC Sport takes a look at what is different and what might be on the horizon.
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