World Cup 2026: Racism suffered by England players on X amplified by algorithms – new report

Hope Not Hate said current attempts to tackle online abuse often focused too heavily on what happens after a racist post had already been seen.

Players can block users, report messages and platforms can suspend accounts, but Hermansson says those measures do not address the way abusive content is amplified.

“X doesn’t take racism seriously enough,” he added. “We’ve seen it for a number of years now. There is no change or improvement.”

He said social media companies already had the tools to alter how their algorithms recommended content, particularly during periods when abuse is surging.

“It’s actually a relatively small number of accounts and originating tweets that then get tons of replies,” he said.

“I think it’s entirely feasible to stop this, or a vast amount of it.”

Hope Not Hate said one option would be to downrank posts attracting large volumes of abuse, meaning they were recommended to fewer people.

Before the new Premier League season the group called on UK’s media regulator Ofcom to use its existing powers under the Online Safety Act more effectively and address predictable spikes in hate.

They want Ofcom to outlaw the algorithms fulling abuse and also to designate major sporting events as “high risk”.

This would require platforms to deploy strict safety-by-design rules, remove abuse proactively and downrank rapidly escalating viral hate through algorithmic adjustments.

In a statement to BBC Sport, Ofcom said: “We’re pushing tech firms hard to make their services safer, and we’ll be holding them to account if they don’t.”

Ofcom also cited a new partnership with police and footballing bodies before the World Cup to tackle online abuse.