Allowing fans to drink alcohol will be trialled at two Women’s Championship clubs this season, says Women’s Professional Leagues Limited (WPLL) chief executive Nikki Doucet.
The newly launched WPLL, which governs the Women’s Super League and second-tier Championship, is discussing measures with their key stakeholders as part of a pilot that could lead to wider adoption across the women’s game.
Discussions by the WPLL are at an early stage and the trial clubs have yet to be chosen but it is part of wider measures to capitalise on the growth of the sport.
Laws have been in place since 1985 banning the drinking of alcohol in view of the pitch in men’s football, but the ban in the women’s game has, until now, been self-imposed by football’s authorities.
Speaking at the Leaders Week London event, Doucet said: “We are going to test it in a couple of teams in the Championship this season and we will see what we will learn from that.
“I think the behaviour of our fan base is different. It is about giving our fans choices while maintaining safety and being responsible.”
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