A Cabinet Office press release about the alert, posted to its website at about 18:45 on Friday, was missed by many in the media, which meant there was little warning to the public.
Some campaigners have said this potentially jeopardised domestic abuse victims trying to hide secret phones they use to seek support and try to escape abusers.
Women’s Aid, the national charity aiming to end domestic abuse, is calling for more forewarning of alerts wherever possible.
Veronica Oakeshott, the charity’s head of external affairs, told BBC News: “Survivors of domestic abuse frequently turn to second phones to help them access lifesaving support or flee from abuse.”
It is vital the devices stay hidden, she said, adding: “We would urge the government to forewarn the public that alerts might be issued, when possible.”
A government spokesperson previously said it was working closely with domestic abuse charities for tests of the system.
It has also been reported that senior government figures were discussing whether or not to send the alert hours before, on Friday morning.
Phil Garrigan, chair of the National Fire Chiefs Council, said on Monday he was grateful to the public for the response to the emergency alert.
He told BBC Radio 4’s Today programme his organisation had seen a decrease in the number of wildfires emergency services have responded to in the last 72 hours.
Garrigan added that there were still four major incidents declared in Hampshire, Cambridgeshire, South Wales and the West Midlands.
Politicians, including Reform UK’s Laura Anne Jones and Andrew RT Davies for the Conservatives, have also questioned why the emergency alert was sent to phones in Welsh before it arrived in English.
The UK government did not comment directly, but said under the Welsh Language Act, it has to send alerts in the Welsh language first and sends alerts bilingually where possible.
BBC News
Khamrah by Lattafa for Men - 3.4 oz EDP Spray
4% OffGhost Sweetheart Eau de Toilette | Pineapple, Jasmine and Sandalwood | Perfume for Women 50 ml
50% OffMarc Jacobs Dot Eau De Parfum for Women, 100 ml
42% OffTed Baker W Eau de Toilette for Her, Fig Leaf, White Peony and Violet Top Notes, Pink Orchid and Raspberry Middle Notes, 75ml
£11.77 (£15.69 / 100 ml) (as of 10/10/2026 06:33 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Ted Baker Woman Pink Eau de Toilette Spray Floral Green Feminine Fragrance, Opening Notes are Fresh Peach, Bergamot and Tangerine with Warm Musk, Vanilla and Vetiver Base, 100ml
11% OffVera Wang Princess Eau de Toilette - 30 ml
Choco Musk 50ml Eau De Parfum for men and women | Chocolate Musk by Jannat Aromas
17% OffChristina Aguilera Signature Eau de Parfum (50ml) Floral, Fruity & Exotic Scent, Luxury Fragrance for Women
9% OffCalvin Klein - Eau De Toilette CKIN2U - Calvin Klein Women, Ladies Perfume, Women's Perfume, Calvin Klein Perfume, Calvin Klein One - 150 ml
5% OffJimmy Choo Flash Eau de Parfum, 60 ml (Pack of 1)
3% OffFruit of the Loom Men's Heavy T Shirt, White, XL UK
28% OffATNKE LED Lighted Beanie Cap,USB Rechargeable Running Hat Ultra Bright 4 LED Waterproof Light Winter Warm Gifts for Men and Women/Pink
Now retrieving the rating.
17% OffMen's 1/4 Zip Pullover UK Sale Clearance, Fleece Sweatshirt Casual Jumper Long Sleeve T-shirt Top Stand Collar Sweater Plain Pullover Sports Leisure Workwear Quarter Zip Sweater Lightweight Jumpers
Now retrieving the rating.
£5.88 (as of 12/11/2025 00:52 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
