Why is this Chinese video game causing such a stir?

While the controversy has attracted a lot of attention in international media and online, it has not really dented or detracted from Black Myth’s overwhelmingly positive reception.

The game made $53m in presales alone, with another 4.5 million copies sold within 24 hours of its release. Within the same timeframe it broke the record for the most-played single-player title ever released on Steam.

On platforms like Weibo, Reddit and YouTube, and elsewhere, reams of comments are celebrating the game’s success. Many suggest that the fallout from the controversies surrounding the game’s release has been overblown.

Ms Yu agreed, describing Black Myth as an “industry and overall market success”.

“When it comes to Chinese digital media and communication platforms, of course people cannot avoid talking about censorship,” she said. “Black Myth is… an example of how to tell the Chinese story well, and how to expand Chinese cultural influence globally. I don’t see any censorship there.”

She also pointed out that apparent attempts to steer or censor what reviewers said were unlikely to have come from Chinese officials themselves. More likely, Ms Yu suggested, is that the list of “Dos” and “Don’ts” came from a company that was trying to keep itself out of trouble.

“The company issues their notification so if anybody from the central government comes to have a chat with the company, the company can say, ‘look, I already told them. I can’t stop people from saying what they want to say.’

“They have basically, to use the colloquial term, covered their own ass,” she concluded. “I view it as a politically correct gesture to the Chinese censors, rather than a real directive coming from the top down.”