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Why Apple is offering rare iPhone discounts in China

Against this backdrop, Apple’s share of the Chinese market has come under increasing pressure from local rivals, such as Vivo and Xiaomi.

The US firm re-entered China’s top five smartphone makers in the third quarter of 2024 after briefly dropping off the list.

According to IDC’s latest research, Vivo was China’s best-selling smartphone maker in the period as its sales jumped by more than 20%.

During the same period, Apple saw sales dip by 0.3%. Huawei’s jumped by more than 40%.

“We’ve seen market competition increase with almost everyone launching a flagship last quarter,” said Ivan Lam, a senior analyst at Counterpoint Research.

Huawei has seen demand for its products surge after its return to the premium smartphone market in August last year.

The Shenzhen-based firm has since launched several new devices powered by advanced technology despite the company facing US restrictions.


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