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Typhoo Tea rescued by vape maker Supreme

“Typhoo is such an iconic brand,” said Supreme chief executive Sandy Chadha. “I grew up with Typhoo. Drinking it and watching the ‘you only get an OO with Typhoo’ ads with Su Pollard from Hi-di-Hi. That was my era.”

He said the purchase was part of Supreme’s strategy to diversify the firm’s offerings. Although it does not currently own a tea brand, it does work with brands of soft drinks, gym supplements and multivitamin gummies.


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