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TikTok: Rapid rise of high-flying Belfast content creator

John’s channel now has 300 times that number, thanks to videos that include Mbappé, World Cup winner Zinedine Zidane and Manchester United star Kobbie Mainoo.

John said any teenager with ambitions to become a professional YouTuber should keep their options open.

“Ultimately if tens of thousands of people do it (create content), only a few will ever actually get paid,” he said.

Once their subscribers grow, YouTubers are often offered commercial tie-ups and make money through advertising.

In terms of making a career out of social media content, John advised people to treat it as a sideline, and assess the impact, before fully committing to working in the sector.

He said being creative, and having a unique selling point, are essential.


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