No business understands the importance of a thriving online presence more than Scott Magill, owner of WhoCult, who believes that a strong social media presence is “everything”.
The coffee and doughnut shop in Bridgend stepped up its “social media game” after the enforced Covid-19 closure.
“We didn’t hire a dedicated social media manager,” he said.
“Our core team handles all aspects of content.
“Our brand lives and breathes in the real world, but our story spreads online.”
Scott has “seen the impact” a viral moment can have in the store as well as online.
“It create spikes in foot traffic, online orders, and overall brand awareness,” he said.
“But the real win is turning those viral moments into long-term community growth.”
BBC News
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