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Saturday , September 5 2026

SPFL announces ‘record-breaking’ title deal with William Hill

The Scottish Professional Football League has announced what it has hailed as a “record-breaking” five-year title sponsorship deal with betting company William Hill.

William Hill takes over from car showroom company Cinch.

From the coming season, the four SPFL divisions will become the William Hill Premiership, William Hill Championship, William Hill League 1 and William Hill League 2.


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