He ploughed his earnings into studio sessions, recording an eight-track album called Scars in 2020. But it wasn’t until his haunting cover of The Neighbourhood’s Sweater Weather, external went viral in 2022 that he felt confident enough to pack in his day job.
“Money has never been the way I measure my success, but it was definitely scary,” he says.
“It started off very much like plunging into an ice bath and feeling the shock. Like, ‘OK, this is real. I don’t have a consistent salary coming in, and I don’t have the security of knowing how long this is going to take.’
“But it was a matter of switching mentality – so I wasn’t looking at what securities I had lost, but what opportunities I’d gained.”
Any apprehension was short-lived.
With a growing online fanbase, he started interspersing TikTok cover versions with snippets of originals.
The one that made everyone pay attention was Solo – whose devious wordplay was so obviously memorable (“Why’d you get me so high/ To leave me solo“) you couldn’t quite believe no-one had thought of it before.
Released independently in 2023, it earned Smith his first UK chart hit and, subsequently, a deal with RCA Records.
But he continued to build his audience organically, gigging constantly while posting on TikTok and YouTube.
He’s got an interesting take on social media. While artists like Halsey and Florence Welch have expressed frustration at record label pressure to create viral videos, Smith calls TikTok a “meritocratic system” that rewards the effort you put in.
“There’s a difference between the chase for virality and building an audience,” he reasons.
“If your objective is to go viral, then you’re always going to be fighting a losing battle. But if your objective is to establish a community and a place where your music belongs, it becomes a lot more rewarding.”
BBC News
Khamrah by Lattafa for Men - 3.4 oz EDP Spray
4% OffGhost Sweetheart Eau de Toilette | Pineapple, Jasmine and Sandalwood | Perfume for Women 50 ml
50% OffMarc Jacobs Dot Eau De Parfum for Women, 100 ml
42% OffTed Baker W Eau de Toilette for Her, Fig Leaf, White Peony and Violet Top Notes, Pink Orchid and Raspberry Middle Notes, 75ml
£11.77 (£15.69 / 100 ml) (as of 27/07/2026 04:03 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Ted Baker Woman Pink Eau de Toilette Spray Floral Green Feminine Fragrance, Opening Notes are Fresh Peach, Bergamot and Tangerine with Warm Musk, Vanilla and Vetiver Base, 100ml
11% OffVera Wang Princess Eau de Toilette - 30 ml
Choco Musk 50ml Eau De Parfum for men and women | Chocolate Musk by Jannat Aromas
17% OffChristina Aguilera Signature Eau de Parfum (50ml) Floral, Fruity & Exotic Scent, Luxury Fragrance for Women
9% OffCalvin Klein - Eau De Toilette CKIN2U - Calvin Klein Women, Ladies Perfume, Women's Perfume, Calvin Klein Perfume, Calvin Klein One - 150 ml
5% OffJimmy Choo Flash Eau de Parfum, 60 ml (Pack of 1)
3% OffFruit of the Loom Men's Heavy T Shirt, White, XL UK
28% OffATNKE LED Lighted Beanie Cap,USB Rechargeable Running Hat Ultra Bright 4 LED Waterproof Light Winter Warm Gifts for Men and Women/Pink
Now retrieving the rating.
17% OffMen's 1/4 Zip Pullover UK Sale Clearance, Fleece Sweatshirt Casual Jumper Long Sleeve T-shirt Top Stand Collar Sweater Plain Pullover Sports Leisure Workwear Quarter Zip Sweater Lightweight Jumpers
Now retrieving the rating.
£5.88 (as of 12/11/2025 00:52 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)