google-site-verification: googlec7193c3de77668c9.html

Sky Sports killed off its female-focused Halo brand after just three days

That Sky Sports felt the need to launch a TikTok channel specifically marketed towards women and billed as its “lil sis” was questionable enough. But once people got a taste of the content on Halo, it was clear the company had absolutely no idea what it was doing.

Halo didn’t focus on women’s sports, nor did it seem to be doing a good job of elevating female voices in a male-dominated business. Instead, it slapped pink sparkly letters on videos, talked about “hot girl walks,” matcha, and posted shipping memes. Unsurprisingly, the backlash was swift and strong.

Head of audience development and social media at Sky Sports, Andy Gill, posted on LinkedIn that he, “couldn’t be prouder and more excited about this launch. Proud, because this has been driven by the women in our team…” However, it seems hard to believe, considering the outcry from female sports fans, that Halo’s development was actually driven by the women at the company.

Views: 2

Advertisements

Check Also

Amazon Leo Is Ready to Begin Limited Internet Service Later This Year

Amazon Leo is ready to begin limited internet service later this year, but it’s far …

Apple TV is hitting its stride

Since its inception, Apple TV, née Apple TV Plus, has built a reputation on quality …

Stop Making These 6 Common Rowing Machine Mistakes

Rowing machines are a great way to get a low-impact cardio workout in. However, it’s …

Leave a Reply

Available for Amazon Prime