Simon Cowell: UK music needs the ‘next Zayn’

Having now spent a number of years in the industry and seen it evolve, Savan wants to grow the number of young South Asians in music.

But it comes with challenges, as creative industries are still not as common for them to follow.

“Why do they say be a doctor – because that’s the safest path, right? They see examples of that in our culture,” Savan said.

“We need to encourage parents to allow their kids to express their creativity, because it is possible. I’m an example of that.

“It’s part of my mission at this point in my career to make sure that the 17-year-old me is represented.”

He said that “unless people can start young”, it’s not possible to “get our version of Beyoncé and Michael Jackson”.

“The UK has historically had so much talent, it’s been a great place for boy and girl groups.

“I think it’s an amazing time to do it, and they’re more than just pop music. To me, it’s about building community.”