Sidemen take on Love Island with £1m YouTube reality show Inside

The Sidemen act as hosts and executive producers, putting their inmates through fiendish challenges that can see the £1m prize pot reduced.

The winnings can also be whittled away at the in-house shop, where contestants can buy luxuries – at a high price. Hot showers will deduct £100 from the fund every minute, while tea bags cost £100 and crisps and fizzy drinks are priced at £500.

“Depending on how that week goes, how much they indulge themselves, we will see how much money the winner or winners will take at the end of the show,” Barn added.

In the first episode, one challenge required the 10 contestants to keep their hands in the same position on a desk as rats, spiders and snakes were released.

“I mean, am I on an episode of Black Mirror, because this is bizarre?” Bentley asked in a diary room.

In the same task, Australian TikTok star Leah Halton had to decide whether to keep her hands in place as someone prepared to give her a tattoo. She did, and the tattoo artist stopped at the last minute.