SFA bag ‘multi-million’ Hampden naming rights deal with Barclays

The Scottish FA have announced a “multi-million-pound, long-term partnership” for the naming rights of the national stadium.

Barclays Hampden will become the new name in the first deal of its kind for the historic Glasgow ground.

The financial services company will also partner the men’s and women’s Scottish Cup, which are sponsored by Scottish Gas, and become main sponsor for the Next Gen Girls’ Performance Programme.

“In the course of the conversations we’ve had over the past few months, to get to this point, their desire to support Scottish football – across the levels – has been clear,” said SFA chief executive Ian Maxwell.

“It’s a commitment that will continue with Barclays Next Gen, the girls’ performance

“The impact of their investment will be felt within the walls of Barclays Hampden and far beyond – not least helping fuel the kind of programmes we run that harness the power of football and make an everyday impact in Scottish society.”

Scotland men recently secured qualification to next year’s World Cup, the draw for which takes place on Friday, while Scotland women will next year begin qualification for the 2027 World Cup.

Steve Clarke’s men and Melissa Andreatta’s women play their home games at the national stadium, which also hosts semi-finals and finals in the Scottish Cup and Premier Sports Cup tournaments, including the final of the latter later this month between St Mirren and holders Celtic (14 December).

Barclays’ Tom Corbett said the London-based firm “are thrilled to be ending the year with the addition of the Scottish home of football to our partnership portfolio”.

“Hampden is a fantastic venue in a fantastic city, and this new partnership will enable us to further support the next generation of football fans and players,” he added.