Samsung’s The Frame Pro was never going to be cheap — and it isn’t

Samsung made waves at CES earlier this year when it announced The Frame Pro. We eventually learned that the company was over-selling the TV’s “Mini LED” technology, but the new model does come with legitimate upgrades like a Wireless One Connect Box, meaning the only cable running to the TV itself will be for power, and a faster 144Hz maximum refresh rate. Now Samsung has announced how much The Frame Pro will cost when it starts shipping in the coming weeks.

You’ll only be able to get it in three sizes, with 65-inch ($2,199), 75-inch ($3,199), and 85-inch ($4,299) models to pick between. The standard 2025 Frame tops out at 65 inches, so Samsung is dividing the line based on just how big you want to go. If you’re curious about what the premium is for going “Pro,” the 65-inch regular Frame costs $1,799. So it’s definitely more expensive — but not outlandishly so. No matter which Frame you buy, you’re always paying a fair amount extra for the look and aesthetic.

The Wireless One Connect box works at distances of up to 30 feet, and as usual, Samsung offers a selection of customizable bezels to help the TV blend in with your other decor. As with recent models of The Frame, The Frame Pro has a matte, anti-glare display that helps the artwork it’s showcasing look more realistic and less like a lit-up screen.

But I remain somewhat skeptical about how much of an upgrade the Neo QLED panel will be. Samsung is using the “Mini LED” term pretty loosely here; whereas most Mini LED TVs have a huge array of small LEDs behind the screen to precisely control contrast and brightness, The Frame Pro puts all of its Mini LEDs at the bottom of the display, and they fire upward.

So far I’m not seeing any tariff penalty here: these prices closely align with last year’s S95D series. Samsung says the S95F is its brightest OLED TV yet, and the Glare Free display treatment is even better at combatting reflections — with virtually no tradeoffs this time. As ever, the company says the S95F delivers better AI-powered upscaling than ever, and it can game at up to 165Hz. You won’t find Dolby Vision here: Samsung just refuses to change its tune on that, but at least streaming services are starting to get more serious about HDR10 Plus. The S95 line is available to order now with a larger 85-incher coming “soon” according to Samsung.