Sabrina Carpenter, Charli XCX and Chappell Roan: Vulnerable, messy and brat

Josee Malon, a 23-year-old social executive from Kent, says she admires Charli because she gives fans “such an insightful look into her creative mindset and her personality and you don’t get this with all musicians”.

“Beyoncé, for example, is private and mysterious, some people think that’s part of her allure and appeal, but for me that works against her. Why would I want to be influenced by someone who gives me zero energy?

“Charli XCX gives 110% energy, she lets you into her life and feels like a friend.”

It’s not just women who are a fan of these pop girls. Spencer Caminsky, a 26-year-old political campaign manager, has followed Charli since 2016 and loves Brat because “it’s so much more raw and direct”.

“It’s all the great things about her past works and now expands upon the more vulnerable aspects of her life that she’s never spoken about – you really feel her emotion and regret.”

Meanwhile, 26-year-old queer pop icon Chappell Roan has built a strong Gen Z following.

Although not the first queer female pop artist, her drag queen outfits, sexually empowered lyrics and scorching-hot melodies make her one of the most mainstream.

Chappell’s music focuses heavily on her queer identity – Pink Pony Club was inspired by her first visit to a gay club, while Good Luck, Babe is about a fling with a girl who insists she’s not really gay.

Jonah Graham, 25, says he’s a fan of Chappell’s “unashamedly queer” music because she “lets people know there is a place for them to come together through big emotions, an irreverent sense of humour and boundless joy”.